What is the WhatsApp Business API?
The WhatsApp Business API, now called the WhatsApp Business Platform, is the official way for businesses to send and receive WhatsApp messages at scale through software. It supports approved message templates, opt-in broadcasts, automated replies, catalogues, payments and a shared inbox for many agents, which the regular WhatsApp Business app cannot handle.
For most Indian customers, WhatsApp is where conversations already happen. Yet many businesses still run it from one phone, sending messages one by one and losing chats when staff change. Broadcast lists hit limits, replies get missed and there is no record of who said what to which customer.
We set up WhatsApp properly on the official platform, connect it to your CRM and build automated journeys for welcome messages, reminders, abandoned carts, payment follow-ups and renewals. Customers receive timely, useful messages they have agreed to receive, and your team handles conversations together from one shared inbox.
What we set up
We handle the WhatsApp Business Platform onboarding, business verification and number setup through an official provider, and design message templates that pass approval. We build opt-in flows on your website, ads and QR codes, segment your contacts and plan broadcast campaigns with clear value for the customer. Automated journeys trigger from your CRM, store or booking system, and a shared inbox lets several team members reply, assign chats and add notes.
- WhatsApp Business API
- Broadcast campaigns
- Automated journeys
- Shared team inbox
What is included
- WhatsApp Business Platform onboarding
- Template design and approval
- Opt-in flows and contact segmentation
- Automated journeys from CRM and store events
- Shared inbox, tagging and campaign reports
What changes for your business
Messages that get read
Timely updates on the app customers check most often get noticed quickly.
Follow-ups that never slip
Reminders, renewals and cart recovery go out automatically at the right moment.
Team-wide conversations
Several staff share one number and inbox, with every chat on record.
How we work
Discovery
We learn your business, goals and users.
Design
Flows and screens agreed before we build.
Build & test
Built in stages and tested on real devices.
Launch & support
A smooth launch, then ongoing support.
Industries we deliver this for
Insurance
Real Estate
Retail & E-commerce
Education & EdTech
Hospitality & Restaurants
Automotive & Dealerships
FMCG & DistributionWays to work with us
Fixed-scope project
Clear deliverables, timeline and acceptance criteria agreed before work starts. Best for defined builds.
Phased programme
Larger change delivered in stages, each with its own scope and review, so priorities can adjust.
Dedicated team
Developers, designers or testers from our in-house team working on your roadmap, month by month.
Annual maintenance (AMC)
Yearly care for websites and apps: updates, security, backups, fixes and small changes.
Questions about WhatsApp Marketing
Last updated November 2026
