What is AI search optimisation (AEO)?
AI search optimisation, also called answer engine optimisation or AEO, is the practice of structuring your website content so AI assistants such as ChatGPT, Perplexity and Google AI Overviews can understand it, trust it and quote it in their answers. It builds on SEO with clear question-and-answer content, structured data and consistent information about your business across the web.
People still search on Google, but more of them now ask an AI assistant directly and act on the answer it gives. If your business is not clearly described on your own site and across trusted sources, those answers will mention someone else, or will describe your business wrongly.
We work on both: classic SEO, so your pages rank for the searches your customers make, and AI search optimisation, so your expertise is easy for answer engines to find and cite. The same foundations help both: fast pages, clear structure, direct answers and accurate business information.
What our SEO and AEO work covers
We start with a technical audit covering speed, indexing, mobile usability, structured data and site architecture, and fix what holds rankings back. We research the questions your customers ask, then plan and write content that answers them directly, with FAQ and how-to markup where it fits. For local businesses we optimise your Google Business Profile and listings. We check how AI assistants currently describe you and strengthen the sources they rely on.
- Technical SEO
- Local SEO & Maps
- Content strategy
- AI answer visibility
What is included
- Technical SEO audit and fixes
- Keyword and customer question research
- Answer-first content and schema markup
- Google Business Profile and local listings
- Monthly rank and AI answer visibility checks
What changes for your business
Visible where people ask
Your business appears in search results and is more likely to be cited in AI answers.
Steadier enquiries
Organic traffic brings enquiries over time without paying for every click.
Accurate brand details
Consistent information across the web helps AI tools describe your business correctly.
How we work
Discovery
We learn your business, goals and users.
Design
Flows and screens agreed before we build.
Build & test
Built in stages and tested on real devices.
Launch & support
A smooth launch, then ongoing support.
Industries we deliver this for
Ways to work with us
Fixed-scope project
Clear deliverables, timeline and acceptance criteria agreed before work starts. Best for defined builds.
Phased programme
Larger change delivered in stages, each with its own scope and review, so priorities can adjust.
Dedicated team
Developers, designers or testers from our in-house team working on your roadmap, month by month.
Annual maintenance (AMC)
Yearly care for websites and apps: updates, security, backups, fixes and small changes.
Questions about SEO & AI Search
Last updated November 2026
