Industries

FMCG & Distribution

Order-taking apps, distributor management, scheme tracking and secondary sales visibility for FMCG brands and distributors.

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How can FMCG brands get visibility into secondary sales?

FMCG brands get visibility into secondary sales by giving salesmen an order-taking app for retail outlets, connecting distributor billing to a central system and tracking schemes and claims digitally. Sales managers then see outlet coverage, orders, stock at distributors and scheme spend in near real time, instead of relying on monthly spreadsheets from each distributor.

The Challenge

What slows FMCG & Distribution businesses down

Blind spots after the distributor

Brands see primary sales but not what actually reaches retail shelves.

Manual order taking

Salesmen write orders in books or WhatsApp them, causing errors and delays.

Scheme and claim disputes

Schemes are applied inconsistently and claims are settled slowly with poor evidence.

What We Build

Solutions mapped to your work

Mobile App Development

Salesman apps for beat plans, outlet orders, photos, collections and offline sync.

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Custom Software & SaaS Development

Distributor management systems for billing, stock, schemes and claims.

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Data Analytics & Dashboards

Secondary sales, outlet coverage and scheme performance dashboards by territory.

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WhatsApp Business & Marketing Automation

Retailer ordering and scheme updates on WhatsApp with catalogues and order links.

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FAQ

Questions from FMCG & Distribution teams

Yes. Retailers can browse a WhatsApp catalogue, place repeat orders and receive confirmations and delivery updates, with orders flowing to the right distributor. This works well for outlets between salesman visits and reduces missed orders on busy days.

Scheme rules are configured centrally and applied automatically in billing, so every distributor follows the same logic. Claims are generated from actual transactions with supporting data, which makes verification faster and reduces disputes between the brand and distributors.

Yes. Beat plans, outlet lists, product catalogues and prices are stored on the phone, so salesmen can take orders without network and sync later. The app is designed for quick order entry with search, favourites and previous order copies.

Last updated November 2026

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