What is the difference between UI and UX design?
UX design decides how a product works: the steps a user takes, the information they need at each point and how easily they finish a task. UI design decides how it looks: layout, typography, colour, icons and states. Both are needed, because an attractive screen that is confusing still loses users and sales.
Good design is not decoration. It is the reason a customer finishes a loan application, finds the right product or opens your app again next week. Most drop-offs happen at a confusing step, an unclear label or a form that asks for too much at once.
We start with how your users think and what they are trying to get done, then design flows and screens that make those tasks obvious. Problems are found in clickable prototypes, where a fix takes minutes, rather than in finished code, where the same fix can take weeks of rework.
Our design process
Projects begin with short interviews or a review of analytics and support tickets to understand where users struggle. We map key journeys, sketch wireframes and turn them into clickable prototypes in Figma. Real users test the prototype while we watch, and we revise until the main tasks feel easy. Final designs include a component library, interaction states, accessibility checks for contrast and text size, and specifications your developers can build from directly.
- User research
- Wireframes & prototypes
- App & web UI
- Design systems
What is included
- User research and journey mapping
- Wireframes and clickable Figma prototypes
- Visual UI design for web and mobile
- Usability testing with real users
- Design system and developer handoff
What changes for your business
Fewer drop-offs
Simpler steps and clearer screens help more users complete forms, purchases and sign-ups.
Less rework in development
Problems are fixed in the prototype stage, before developers spend time building them.
A consistent product
A shared design system keeps every new screen in line with the rest of the product.
How we work
Discovery
We learn your business, goals and users.
Design
Flows and screens agreed before we build.
Build & test
Built in stages and tested on real devices.
Launch & support
A smooth launch, then ongoing support.
Industries we deliver this for
Ways to work with us
Fixed-scope project
Clear deliverables, timeline and acceptance criteria agreed before work starts. Best for defined builds.
Phased programme
Larger change delivered in stages, each with its own scope and review, so priorities can adjust.
Dedicated team
Developers, designers or testers from our in-house team working on your roadmap, month by month.
Annual maintenance (AMC)
Yearly care for websites and apps: updates, security, backups, fixes and small changes.
Questions about UI/UX Design
Last updated November 2026
